No to the U-Pass / Yes to Car Pooling?

I recently posted about the vote happening at UNBSJ for a universal bus pass for full time students. The student body has rejected the proposal, 300 votes for and 700 against. Apparently this is the second such proposal, the last was held a few years ago and was defeated by a slim one-half percentage point.

I understand there are lots of complaints about the cost of parking and the lack of parking spaces  on campus, so .... I can't figure this one out.